GAAP (Genre, Audience, Art style, Platforms)

GAAP is short for (Genre, Audience, Art Style and Platforms) and it is your strategic blueprint. Before you place a single asset in Creadev, you need to define the identity and direction of your game. This ensures every decision you make later stays consistent and efficient.


Genre (What players do repeatedly)

Your genre defines the core gameplay loop—the actions players will repeat for hours.

  • FPS → aim, shoot, reposition

  • RPG → explore, level up, make choices

  • Strategy → plan, manage resources, outthink opponents

👉 Best Practice: Pick one primary genre and optionally one secondary. Too many genres = unclear experience + production overload.


Audience (Who you are building for)

Your audience determines difficulty, pacing, UI complexity, and monetization.

Think in terms of:

  • Skill level → casual vs hardcore

  • Session length → 5 minutes vs 2 hours

  • Motivation → relaxation, competition, storytelling

👉 Example:

  • Casual mobile players → simple controls, quick rewards

  • PC simulation players → deep systems, long-term progression


Art Style (How your game looks)

Art style defines both visual identity and production scope.

  • Realistic → immersive but expensive

  • Stylized → flexible, scalable, highly recommended

  • Low-poly / Pixel → fast production, strong identity

👉 For Creadev users: Stylized or low-poly styles are ideal because:

  • Faster to build with asset libraries

  • Easier to maintain visual consistency

  • Lower performance requirements


Platforms (Where your game lives)

Platform decisions affect controls, performance, and business model.

  • PC → precision, complex gameplay

  • Console → controller-friendly, polished experience

  • Mobile → touch-based, short sessions

Creadev allows multi-platform deployment, but you should still design with one primary platform first.

👉 Key considerations:

  • Input system (mouse, controller, touch)

  • Hardware limitations

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